Alabama Tourism Taps Luckie & CO.

The state of Alabama last week awarded its $4 million tourism account to Luckie & Co. Other participants in the all-Birmingham review were incumbent Lewis Communications, co-finalist The Intermark Group and O2 Ideas. A lottery executive said Luckie’s case was helped by its hire of executive creative director Brad White, who joined in January from Temerlin McClain, where he worked on Texas tourism and American Airlines.