Alabama Power Narrows Review To 3 Contenders

Alabama Power has named three finalists in the review for its $5 million account. They are: Harris Drury Cohen, Fort Lauderdale, Fla.; The Hauser Group, Savannah, Ga.; and Long Haymes Carr, Winston-Salem, N.C.

“We were looking for agencies that had a bunch of retail as well as branding experience,” utility representative Mary Story said earlier in the search.

The Birmingham, Ala.-based utility considered eight Southeast contenders in the semifinals.

Creative incumbent Shepardson, Stern + Kaminsky in New York did not participate. Hometown agency Luckie & Company, which handles media buying for the power company, was among those eliminated.

Final pitches are set for the last week in October.