Airwalk Pushes The Envelope

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Airwalk is taking a walk on the wild side this fall with an estimated $3-5 million campaign for its active/casual line and its first ad effort featuring a pro athlete.
Lambesis, Del Mar, Calif., expands upon the brand’s quirky creative approach, this time cranking the attitude up to 11 with 30-second ads by feature director Neil LaBute (In the Company of Men).
In a spot for The Whack shoe, facetiously titled “Titanic,” street skater Geoff Rowley sits on a toilet that begins to overflow.

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