AirTran "Gamer"

This commercial reflects thinking so far outside the box that you may wonder whether there even is a box. Created by Cramer-Krasselt in Chicago and aimed at college students, its task is to promote an AirTran Airways contest in which 18-22-year-olds can win free air travel until they hit age 23. The obvious approach would be to show an eager college kid. This spot instead features a red-faced old coot who’s manically thumbing the controls of a video game while shouting faux-hipster lingo at an unseen opponent–all in the service, apparently, of trying to pass as a college student who’d be eligible for the contest.