With Airlines In Shambles, American Debuts Campaign

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After three years in post-9/11 survival mode, American Airlines decided the time was right to break out of a defensive posture with a branding campaign that dares to introduce humor while positioning the carrier as one that has a deeper understanding of its passengers.

“With much of the airline industry in chaos, this is an opportunity for us to re-inforce what our brand stands for in the marketplace and to strengthen our long-term relationship with our customers,” said Dan Garton, evp of marketing for the Fort Worth, Texas-based carrier.

Four TV spots from Interpublic Group’s TM Advertising in Irving, Texas,...



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