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Thursday, at its Airbnb Open event in Los Angeles, Airbnb CEO Brian Chesky revealed that the company is fundamentally changing. In adding experiences and much more to the platform, it will also have to revamp how it functions as a marketer. Adweek sat down with Airbnb CMO Jonathan Mildenhall to learn how the company will do that, what it is trying to accomplish and how it plans to redefine experiential marketing.
Adweek: How are you going to market this expanded offering?
Jonathan Mildenhall: A couple of things.