Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Count Airbnb among the brands experimenting with Vine marketing.
The travel accommodations website and agency Mullen San Francisco today launched "Hollywood & Vines," a campaign that aims to create a short film composed of six-second videos submitted by consumers online in what the brand is calling a first of its kind.
Starting at 8 a.m. today, Airbnb began using its Twitter account to solicit clips from its 160,000 followers. Each new request includes directions for a specific shot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in