Mr. Jenkins, the gray-haired face of Tanqueray Gin, has made some new friends. Fashion designers, no less.
The smiling mugs of Todd Oldham, Eddie Rodriguez, Patrick Robinson and Betsey Johnson appear in a six-page magazine spread that breaks next month.
Titled “Fall Follies,” the ad puts Mr. Jenkins on a spaceship with Oldham (shown here), in a Havana club with Rodriguez, at a karaoke bar with Robinson and in a zoo with Johnson.
Also part of the scene are male and female models dressed in fall clothes. Yes, Papa Jenkins has got a brand new bag–and new designer clothes, to boot.
Mr. Jenkins has been in theme spreads before, but not with celebrity faces. This one will appear in magazines such as Esquire and Harper’s Bazaar.
Deutsch, New York, created the spread for Tanqueray parent Schieffelin & Somerset. The creative director was Kathy Delaney; the art director, Jim DeCorpo. –Andrew McMains
Air Kisses For Mr. Jenkins
