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Continuing a tradition of chumming with major Hollywood productions, Hilton Hotels will be making several guest appearances in Paramount Pictures’ Up in the Air. The association has also spurred a themed sweepstakes that kicked off last week.
The film, which premiers in New York at the end of the month, stars George Clooney as a frequent business traveler whose life on the road is threatened just as he is about to reach 10 million frequent-flyer miles—and after he has met a frequent-flyer love interest.
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