Air France Shifts U.S. Account

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Euro RSCG Worldwide has shifted its $10 million U.S. Air France account from Jordan McGrath Case & Partners to the newly renamed Euro RSCG McConnaughy Tatham.

Both shops are units of Euro RSCG parent Havas Advertising, but Jordan’s recent realignment under Arnold led to the agency switch.

Chicago-based Tatham will open a New York service office to service the account, which is handled globally by Euro RSCG in Paris.

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