AIDS Prevention Ads Target Michigan Men

CHICAGO The Voice of AIDS Project, a new multimedia advertising campaign targeting young gay and bisexual men in Michigan, was unveiled today at a press conference.

The campaign, created by Solomon Friedman Advertising of Bloomfield Hills, Mich., in collaboration with the Midwest AIDS Prevention Project in Ferndale, Mich., will include billboards, print ads, posters and other promotional materials.

The ads will appear in local publications and on billboards throughout the Detroit area. The campaign media budget was not disclosed.

One in nine gay men in Michigan are HIV-positive and each week another nine homosexual men become infected with HIV, according to MAPP.