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Hill, Holliday Launches Telecom Player
BOSTON–A broadwing hawk with talons of steel bears down on an unwitting businessman in a dramatic spot that positions Broadwing as a “fierce” new competitor in telecommunications.
Hill, Holliday, Connors, Cosmopulos landed the $30 million assignment in November.
“Predator of the slow. Enemy of the status quo” reads copy as the spot opens. That aggressive stance will be reinforced in 10 top markets for the next 22 weeks on cable and network prime-time programs and in business and vertical publications targeting males 18-54.
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