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NEW YORK Agency.com New York executive creative director Mat Zucker is leaving the shop to rejoin OgilvyOne.
Zucker (pictured) spent two years at the Omnicom Group digital shop, working on its Mars and British Airways accounts. He recently oversaw the Skittles.com relaunch, which drew praise and brickbats for its use of social media in place of a standard brand microsite.
“I get to reinterpret, maybe even reinvent creative for direct, really modernize it,” said Zucker.
At OgilvyOne, Zucker will serve as ecd in New York, reporting to OgilvyOne managing director Harvey Kipnis.
“We
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