Agency of the Year: BBDO's Tenacity Turned a Major Client Loss Into a Minor Setback

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Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating. Looking back, the global CEO, in characteristic bespoke tailoring and confident poise, betrays a rare moment of vulnerability as he recalls the demanding focus and pressure of trying to retain an iconic marketer while separately working on its current initiatives. (Defending any large account in review is hard enough, but Gillette was a P&G brand handled by BBDO and its predecessor shop for more than 80 years and generated more than $40 million in global revenue.)

After the search began in September 2012, BBDO staffers worked long days, nights and weekends to save the business, undeterred by New York City’s turmoil following Hurricane Sandy and personal priorities around the holidays.



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