Agency of the Year: BBDO’s Tenacity Turned a Major Client Loss Into a Minor Setback
With a cohesive worldwide talent pool, wins are pouring in
Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette's men's product line in 2013 was devastating. Looking back, the global CEO, in characteristic bespoke tailoring and confident poise, betrays a rare moment of vulnerability as he recalls the demanding focus and pressure of trying to retain an iconic marketer while separately working on its current initiatives. (Defending any large account in review is hard enough, but Gillette was a P&G brand handled by BBDO and its predecessor shop for more than 80 years and generated more than $40 million in global revenue.)
