NEW YORK BBDO in New York is testing advertising for the Duracell Ultra, a new alkaline battery designed for devices such as camcorders and cellular telephones. The product is set to hit store shelves in May, with ad support beginning this summer, according to the Bethel, Conn.-based client. BBDO handles North American and Western European media and creative duties on the estimated $90 million account. Billings for the Duracell Ultra advertising campaign are undisclosed. Separately, the agency has released a series of television and radio public service announcements starring NYPD Blue’s Jimmy Smits for the Police Athletic League of New York. Korey Kay:Response, the interactive marketing arm of Korey Kay & Partners in New York, has signed two Manhattan-based clients: The Village Institute for Pyschotherapy and the Jacob K. Javits Convention Center. KK&P is handling advertising for Caroline’s Comedy Club and Comedy Nation, both in New York. Spring, O’Brien & Co. in New York has landed the North American advertising account of Rail Europe Group. A new campaign will break this spring. Adweek Magazines in New York has donated $10,000 to the 4A’s Foundation, a charitable institution operated in conjunction with the New York-based American Association of Advertising Agencies. The monetary grant, which is the first to originate from outside the association’s agency constituency, will be allocated to the foundation’s scholarship fund for multicultural college students of advertising. The donation will be renewed every February for the next four years, coinciding with the annual 4A’s Media Conference and Trade Show. Ammirati Puris Lintas, headquartered in New York, has acquired Spanish creative agency Valmorisco and merged it with APL’s Spanish operations to create a network with combined billings of $130 million and a staff of 140. Manuel Valmorisco, agency founder, becomes chief creative officer and vice chairman overseeing offices in Madrid and Barcelona. Valmorisco reports to Philippe Bernard, chairman of Ammirati Spain. Bozell Worldwide in New York has acquired a majority stake in London-based Marketing Drive, which provides promotional, direct response, advertising and design services for clients including Chrysler, Hasbro and the Financial Times. Sprint roster shops Grey Advertising in New York and J. Walter Thompson West in San Francisco were awarded advertising duties for the client’s local telecommunications division. Grey acquired $10 million of business markets and corporate branding for the unit. Its work will break for the Westwood, Kan.-based client in March. JWT West gained $25 million in consumer and small business markets assignments. Thompson’s first ads are scheduled to appear in April. Blum/Herbstreith in New York has launched the Americans Fed Up With Media Run Amok Web site at www.wearewatching.org. The venue was inspired by a project from Hard Copy, which resulted in agency president Alan Blum appearing on a recent show about President Clinton and Monica Lewinsky. Optimum Media, a division of DDB Needham in New York, is adding media planning to its existing buying and research functions. Griffin Bacal, another Omnicom Group agency, will merge its media planning operations into Optimum. Steven Naftelberg, Griffin Bacal’s media director, will assume that title at Optimum Media. NEW JERSEY Keyes Martin in East Hanover has created a consumer print campaign for New York-based Federated Department Stores’ Tools of the Trade Cookware line. Featuring Dom DeLuise, the first two magazine ads will debut in early spring, followed by two additional versions in the fall. Physician Multicare, a company that offers physical therapy and pain management services at 10 locations throughout New York and New Jersey, has become a client of The Cherenson Group, an advertising, public relations and marketing agency in Livingston.