Agency News: East


Avrett Free Ginsberg in New York has picked up Del Laboratories’ estimated $10 million Orajel account, previously handled by Gotham in New York. Gotham, which has worked for Del since 1993, will continue to handle new-product duties for the Uniondale client. Billings for Orajel were about $10 million last year. All told, Del spent $25 million on ads last year and about $15 million in the first eight months of 2002, according to CMR.

The Lord Group in New York beat a handful of undisclosed agencies to land creative duties on Savin Corp., a Stamford, Conn.-based marketer of digital-imaging systems and software that print, copy, scan and fax. Billings are estimated at $5 million. Media duties remain at Absolute Media in Stamford. The Lord Group is a subsidiary of Spier New York.

Goldberg Fossa Seid Advertising won Rockaway Bedding’s creative duties. The New York-based shop created print ads that are meant to position the client, a Randolph, N.J.-based bedding retailer, as a better alternative to department stores. The work began appearing in New York newspapers earlier this month and will run through next year. Rockaway Bedding has more than 200 locations in the Northeast.

Composer Peter Rundquist of Sacred Noise in New York wrote a musical score for a Johnson & Johnson TV commercial, part of a two-spot campaign that was created by Lowe in New York and directed by Tony Kaye of Minder in Santa Monica, Calif. The commercials, “Frogs” and “Short and Bald,” were adapted from a print campaign and broke nationally earlier this month. Rundquist composed the music for “Frogs,” and Sacred Noise freelancer Aaron Jaffe composed the soundtrack for “Short and Bald.” Sacred Noise is a music and sound-design company.

Daisy Expósito-Ulla, chairman and CEO of The Bravo Group, received the Business Outreach award at the annual Manhattan Chamber of Commerce Business Awards Breakfast, held on Nov. 6 in New York. The award recognizes Expósito-Ulla’s involvement with the American Cancer Society’s project to provide breast-cancer information to Spanish-speaking women; Futura Mente, an educational program that recruits Hispanic Amer ican educators and promotes the importance of education to Latino children; and a teen-pregnancy campaign created by The Bravo Group that was targeted at young Latinos. The Bravo Group, which is based in New York, creates Spanish-language marketing-communications programs.

Albanese Development Corp. tapped Harrison Leifer DiMarco to create a branding campaign for 20 River Terrace, an environmentally responsible residential tower in New York’s Battery Park City. The building will generate a percentage of its own electricity and have a rooftop garden that catches rainwater for recycling purposes, among other features. The first apartments are scheduled to be ready for occupancy by summer 2003. The Rockville Centre-based branding agency’s campaign for the client will include logo design, advertising, direct mail, interactive marketing and public relations. Albanese Development is a Garden City-based real estate development company.

Magnet Communications added seven new accounts to its national corporate practice: Ameritrade Holding Corp., an Omaha, Neb.-based online trading company; American Legacy Foundation, a Washington-based national public-health foundation; Berlitz, a Princeton, N.J.-based network of language-instruction schools; Nortel Networks, a Brampton, Ontario-based tele com muni ca tions company; and three undis closed companies. The New York-based public relations and communications agency will handle ongoing corporate- communications efforts for the clients. Magnet, which is owned by Havas, also has offices in Los Angeles, Chicago, Washington, San Francisco, Bos ton, Pittsburgh, Corona, Calif., and Baltimore.


Marketing- and licensing-consulting firm Building Q was tapped to help strategize and implement Cadaco’s expanding licensing presence. The client is a Chicago-based game and toy manufacturer. Its products include games and activity sets that feature the Care Bears characters, a license acquired for the company by the Voorhees-based shop; a special-edition All Star Baseball game; Tripoley; Countdown; and Spelltime. Cadaco also manufactures a line of magic-themed products.