Agency News

NEW YORK
Berlin Cameron/Red Cell in New York landed creative duties on Pernod Ricard’s Wybor owa vodka, sources said. The Polish brand launches globally next year and had previ ously been handled by Saatchi & Saatchi, which won it in May 2001. Executives at the agencies declined comment. Calls to the client’s White Plains offices were not returned.

An integrated approach led to Young & Rubicam’s successful pitch for Lovenoz, an Aventis drug that treats deep-vein thrombosis. Y&R’s New York office will handle creative duties on the estimated $15 million account, while Mediaedge:cia in New York will handle media chores, and Burson-Marsteller, also in New York, will work on public relations. WPP Group’s Y&R and its sister shops landed the business after a review that involved other, undisclosed shops from rival holding companies Omnicom Group and Interpublic Group.

Phactory Productions, which specializes in 3-D design and animation, and Ultra violet, a broadcast-design, live-action, channel-branding and packaging company, consolidated their operations. The new company, which is known as UV Phactory, is based in New York.

Audio facility HSR Studios completed the audio mix for a Children’s Health Fund TV commercial. The New York-based client provides medical care to homeless and disadvantaged children. The spot, which is titled, “Home Runs All Over,” was created by DDB in New York and is slated to air nationally during the 2002 and 2003 Major League Baseball seasons. Thirty- and 15-second versions were created. HSR works with feature-film, advertising, TV, radio, Internet, corporate and industrial clients.

Zona Design was tapped by ESPN International to create a promotion package for the sports network. The package is also being used by ESPN2, which serves Mex ico, Central America and northern South America, and ESPN+, which is broadcast in Argentina, Paraguay and Uruguay, as well as an Asian affiliate. The campaign, which includes a 30-second open, transitions, a mortise bed, a promo close, line-ups and a network ID, promotes the program Futbol de España. The effort will air through May 2003. Zona is a New York-based design and branding studio. ESPN International is based in Bristol, Conn.

Public relations firm Collins & Co. and advertising agency Travers Collins Partners have consolidated under one name, Travers Collins & Co. The new company is based in Buffalo and provides advertising, public relations, public affairs, investor relations, and Web- and interactive-marketing services. The new company is a member of Worldcom Public Relations Group, a network of individually owned public relations agencies, and Transworld Advertising Agency Network, an association of independent ad shops.

Media Logic was named a finalist in the 2002 Mark of Excellence Award Program, sponsored by the New York Capital Region Chapter of the American Marketing Asso ciation. The Albany-based shop was recognized for a marketing campaign it created for St. Peter’s Health Care Services Nursing, also based in Albany. Award winners will be announced at a dinner to be held on Nov. 6 in Albany. Separately, Media Logic was hired to brand, position and create a marketing campaign for Plattsburgh State University, part of the State University of New York.

Gale Group Advertising & Public Relations opened an office in Beverly Hills, Calif. The outpost will service Los Angeles-area accounts K•Swiss, David Meister, L’anza and Yellow Box footwear. The New York-based agency specializes in the fashion and beauty industries.

British sandwich chain Pret A Manger named Green Team Advertising its U.S. advertising agency, following a review that included other New York shops. The client currently has 14 stores in New York and plans to have a total of 40 shops in operation by the end of 2004. Pret A Manger also expects to enter a second U.S. market. A U.S. campaign is slated to break early next month. The Green Team is based in New York.

Marketing-communications company Smith & Jones will appear in a documentary being produced by public TV station WMHT. The program, which is titled, Remembering Downtown, provides a nostalgic history of Albany, Schenectady and Troy. Smith & Jones, which recently relocated to Troy, is included in the documentary as an example of entrepreneurial revitalization in that city. Remembering Downtown will air locally later this year.

NorStar Communications Group was hired to take on sales-promotions, advertising and public relations activities for Blanc Professional Whitening Formula. The product is a teeth-whitening system manufactured by New York-based Carveth Hilton Laboratories. Bardonia-based NorStar CGI specializes in the healthcare industry.

New York-based agency Tractenberg Advertising was awarded For Eyes Optical’s creative duties. The client operates 130 designer-eyewear stores nationwide. The account was previously at DeVito/Verdi in New York. Media will be handled by Interpublic Group shop Media First International. Billings were undisclosed.

Crown Advertising Agency in Hicksville was hired by SUNY College of Optometry’s University Optometric Center in New York to create a marketing campaign.

NEW JERSEY
Turchette Advertising Agency relocated to new offices at 9 Law Dr. in Fairfield. The advertising and marketing agency’s former offices were also in Fairfield.

PBM Group tapped TMP Direct to handle a warranty-registration program for the Lit itz, Pa.-based gardening-product and specialty-food marketer’s ComposTumbler product line. As part of the program, the Mount Olive shop will maintain an online owners’ database for marketing campaigns and customer profiling and analysis. The agency will also provide after-hours and weekend contact-center services for PBM, helping to support its internal call center.

The MWW Group added Mack-Cali Realty Corp. and the New Jersey Food Council to its public affairs department’s client roster. MWW will handle lobbying and government affairs for Mack-Cali, a Cranford-based real estate investment trust. The New Jersey Food Council, a Trenton-based nonprofit trade association, hired the East Rutherford-based public relations agency to manage its media-relations and public-affairs initiatives. Separately, MWW’s Los Angeles office was hired by the UCLA Mood Disorders Research Program. For that client, the shop will create and manage a marketing and media relations campaign, which includes designing collateral materials and implementing public relations, marketing and adver tising efforts.