Agency News


Multicultural Marketing Resources opened the Multicultural Marketing Resources Ref erence Library/Knowledge Center and Museum in its New York office late last month. The library will house statistical data on specific eth nic and cultural groups, Census and demographic information, books on multicultural marketing trends, and studies on consumer buying habits and buying power. In addition, the library will conduct research projects for its members. A retrospective exhibition on the last 30 years of multicultural advertising will appear in the museum. Submissions and sponsors for the show are sought; it is expected to open in spring 2002.

DDB acquired Carlson & Partners, an agency that specializes in beauty and fashion advertising. New York-based Carlson & Partners was founded in 1988 by Sandy Carlson, president, and her husband, Dick Tarlow, chairman. Tarlow formerly headed Tarlow Advertising, Revlon’s in-house ad agency. They will continue to run Carlson & Partners, whose clients include Polo Ralph Lauren and Johnson & Johnson’s Neutrogena. DDB is based in New York.

Jeff Goodby, co-chairman and creative director of San Francisco-based Goodby, Silverstein & Partners, will head the panel of judges that will select the winners of the Financial Communications Society’s eighth annual Portfolio Awards. The event will be held at the Grand Hyatt New York on May 9. The panel consists of both ad-agency representatives and financial-services-advertising executives. The Financial Communications Society, based in New York, is a nonprofit organization dedicated to upholding professional standards of excellence in financial communications.

Marketing-communications shop Smith & Jones, previously located in West Sand Lake, moved its office to 297 River St. in Troy.

Public relations firm Connors Communications was tapped by New York-based Dow Jones & Co. to provide strategic counsel and media relations services to The Wall Street Journal’s online edition. The New York-based agency specializes in emerging technology markets.

Publicis Dialog’s New York office will provide public relations support to network-infrastructure provider Redline Networks. Among the services the agency will handle for the Campbell, Calif.-based cli ent are corporate communications, media relations and marketing public relations. Publicis Dialog will promote awareness of Red line Networks within the com munications-technology industry via business-to-business public relations programs. The New York-based agency— part of Publicis in the U.S., a unit of Paris-based Publicis Groupe S.A.—also has offices in Boise, Idaho, Chicago, Dallas, Indiana polis, Salt Lake City, San Fran cisco and Seattle.


Planet Central was hired by Allfinanz to handle its advertising and marketing efforts. The client, an e-business software provider to the international financial-services industry, is based in Richmond, Va., and Dublin, Ireland, and has offices in New York and London. Planet Central, which is based in both Westfield and Richmond, will create a campaign targeting the banking, investment and insurance industries. The work will promote Allfinanz as a resource to help financial companies reach broader markets, lower their costs of doing business and bring products to market more quickly. It will include print, direct mail, marketing materials and Web efforts, and is slated to break in February.

John Howlett & Co. was tapped to create a business-to-business campaign for chemical-additive manufacturer Avebe America. The first phase of the effort will promote the Princeton-based client’s starch-additive product line to the food industry. The agency is based in Westfield.


Philadelphia-based Center City Film & Video produced “Rabbits,” a direct response campaign for Bristol, England-based financial-services provider AXA Sun Life. The film- and video-production company and postproduction facility worked on two 60- second spots that used a rabbit metaphor to convey AXA’s ability to multiply the value of investments. The work combined live action and visual graphics. Michael Goldberg, CCF&V visual effects super visor, oversaw the production under the supervision of independent director Chas Kutchinsky.