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TEXAS
Gugel Advertising and Poppywriter, both of Dallas, parlayed El Chico restaurant assignments into work for sister chain Good Eats. Gugel will handle media buying and planning, and Poppywriter’s Poppy Sundeen will lead creative work for the Dallas-based chain. Billings were undisclosed. Poppywriter’s assignments include developing radio ads, which will continue to use Good Eats proprietor Gene Street as spokesman.
Publicis, Dallas, has released a new 30-second television spot for IronKids bread that will air through the end of the year.

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