Agency News

TEXAS Gugel Advertising and Poppywriter, both of Dallas, parlayed El Chico restaurant assignments into work for sister chain Good Eats. Gugel will handle media buying and planning, and Poppywriter's Poppy Sundeen will lead creative work for the Dallas-based chain. Billings were undisclosed. Poppywriter's assignments include developing radio ads, which will continue to use Good Eats proprietor Gene Street as spokesman. Publicis, Dallas, has released a new 30-second television spot for IronKids bread that will air through the end of the year. Highlighting the differences between "what kids want and what kids need," the spot is aimed at parents and will air in 38 spot TV markets. IronKids is a product of The Earthgrains Co., St. Louis. Inmar Communications, San Antonio, was hired as interactive agency of record for Dallas-based Lennox Industries' 5,000-dealer network. Dell Factory Outlet, Austin, has introduced a new advertising campaign from Makos Advertising, Austin, for its new Corporate Solutions service. The series, aimed at business owners, includes print, radio and outdoor executions. The campaign is the first since Makos landed the account in March. Richards/Gravelle, Dallas, is providing public relations support for the product launch of Pilgrim's Pride Savory Recipes, a premarinated chicken line. James Anderson, chairman of Anderson Advertising in San Antonio, was awarded the Barton A. Cummings Gold Medal Award at the American Advertising Federation's annual conference on June 19 in Minneapolis. Joiner Rowland Serio, Dallas, recently launched a new advertising campaign for Cargo Furniture, Dallas. One print ad features a chair holding up a set of free weights, with the caption, "Cargo. It's strong furniture." Meltzer & Martin Public Relations, Dallas, won a Bronze Anvil award in the Public Relations Society of America's national competition. The winning entry was a media relations campaign for Sprint Business, Dallas. Meltzer & Martin was the only Texas-based public relations firm to win one of PRSA's 32 awards. Bromley, Aguilar & Associates, San Antonio, was selected to develop all general market advertising as well as Hispanic ads and public relations for Diabetex Foot Care Center, based in Baltimore. The agency's first assignment involves developing a multimedia campaign for a new foot care treatment center and store in San Antonio. Murray Brown Creative, Fort Worth, developed television, radio and print collateral for the West End Association's annual Taste of Dallas event. The outdoor festival is slated for July 10-12. The North Central Texas Workforce Development Board has named Oldfield Davis, Dallas, agency of record for marketing, public relations and advertising. The board, overseen by the Texas Workforce Commission, provides comprehensive services to job seekers and employers. The North Texas chapter of the Public Relations Society of America is hosting a strategic planning seminar. Peter Hollister, vice president of the Union Institute, is the featured speaker. The attendance fee is $50 or $60 for the seminar and same-day PRSA monthly luncheon at CityPlace, Dallas. For information, call Greg Shields at (214) 443-7587. June Rives Public Relations, Houston, added three new local clients: River Oaks Grill, Greenwood King Properties and Texas School of Business. Austin shop Bazzirk has developed a five-minute radio program called Tech Ranch that is airing on KUT-FM in Austin. KUT is a National Public Radio affiliate licensed to the University of Texas at Austin. The Beaird Agency, Dallas, was contracted to design and produce Lone Star Post, a monthly newsletter sent to 75,000 racetrack enthusiasts of Lone Star Park in Grand Prairie. Director and cameraman David Simpson has signed with Big Fish Films, Dallas. Simpson has worked for clients including Southwest Airlines and Kaiser Permanente. Big Fish also represents director and cameraman Robert Latorre and director David Blood. Dallas post house Showcase Productions is planning a 4,600-square-foot expansion of its facilities. Among the additions will be a new soundstage. Patrick Henry Creative Promotions, Houston, recently developed the "Double Rita" drink promotion for Promus Hotel Corp.'s Doubletree chain. The program, which includes $1 off cards for margaritas, was created to drive traffic to Doubletree's on-site bars and restaurants. The Houston chapter of Ad 2 will develop a pro bono marketing campaign for The Houston Food Bank. ARKANSAS The Communications Group in Little Rock has landed two new local accounts: the Arkansas Department of Human Services' mental health division and Comcast Cable's Central Arkansas media account. Comcast's advertising spending was not disclosed. The Department of Human Services contract is worth $500,000 over a two-year period. A campaign developed by Blackwood Martin/CJRW, Fayetteville, for First National Bank of Rogers (Ark.) won best in its category at the Arkansas Bank Marketing Association awards. Themed "Life is wide open," the series won in the category of agency-produced campaigns for clients with assets between $250-500 million. NEW MEXICO Strascina Johnson Public Relations, Albuquerque, earned best of show at the New Mexico Public Relations Society of America's El Conquistador awards. The winning entry was Strascina's campaign for the United Way of Central New Mexico. Bowlin Outdoor Advertising & Travel Centers, Albuquerque, acquired the outdoor assets of J&J Sign Co. in Silver City. The addition of 40 boards in Southwestern New Mexico boosts Bowlin's displays to more than 3,300. Kilmer & Kilmer, Albuquerque, recently completed production of a series of television commercials for the New Mexico Lottery, headquartered in Santa Fe. The agency also created a 30-second promotional TV spot for Jones Intercable, Albuquerque. Santa Fe Center Studios scored both ad campaigns and post-production was completed at Sunrise; both companies are located in Albuquerque. Rick Johnson & Co., Albuquerque, launched a tourism campaign for The County of Santa Fe. The effort includes four 15-second television spots, along with print and radio advertising. The ads are appearing statewide.

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