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– NEW YORK
Val Morgan Cinema Advertising is breaking new interactive advertising on April 21 for the game Pictionary, in conjunction with Hasbro and Hoyts Cinemas. The Rochester-based agency’s spots are slated to debut on more than 700 Hoyts movie screens in the Northeast; the spots challenge audiences to play the game with each other, with slides and clues interspersed throughout the presentations.

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