Agency News

Spring, O’Brien & Co. in New York and London was awarded the one-year public relations account of the Greek National Tourist Organization.
Bristol-Myers Squibb has selected Bozell Direct and Bozell Healthcare Group in New York to handle all consumer and professional advertising assignments for its ConvaTec division.
Mason & Geller Direct Marketing in New York and BelMed Advertising in New Rochelle have formed a strategic alliance. The joint venture combines the medical and pharmaceutical communications services of the two agencies.
D’Arcy Masius Benton & Bowles in New York has introduced new print advertising for clothier Joseph Abboud. The ads juxtapose male models in the client’s attire against visuals of water and rock and continue the “Find your own element” tag.
Earle Palmer Brown in New York has created an advertising campaign for Novartis Animal Health. A 30-second commercial, “Dog Fears,” kicks off a national television and print series supporting Sentinel tablets, a new pill which is said to protect canines from parasites.
New television work from Avrett, Free & Ginsberg in New York for Ralston Purina’s Meow Mix features the Baxter cat character interrupting his owner’s wedding day to sing the product jingle.
New York-based Berenter Greenhouse & Webster in May will release new work for Gund. The print series was shot by photographer Annie Leibovitz and depicts stuffed animals in natural environments, e.g., frogs on lily pads. The campaign continues the “Gotta getta Gund” tagline.
Wahlstrom & Co., a unit of True North Communications in Stamford, was appointed national Yellow Pages agency by Office Depot.
Gillespie, an ad agency in Princeton, has acquired RAR & Associates, a Short Hills healthcare marketing shop with billings of $15 million. The new group will operate under the name Gillespie/RAR Healthcare, a division of Gillespie.
The Brownstein Group, located in Philadelphia, was retained by the American Red Cross for public relations support and Hanover Fire & Casualty Insurance Co. for a direct mail campaign.