Agency News

NEW YORK Kirshenbaum Bond & Partners, New York, has been assigned a "special project" for Coca-Cola, spokesman Bob Bertini said. He declined to provide billings or other details and Kirshenbaum referred calls to the client. Coke now employs more than 20 agencies. Sources said Kirshenbaum and Coke had talked about working together for more than a year and the move appeared to bear the stamp of outgoing marketing chief Sergio Zyman. New marketing chief Charlie Ferrante is expected to start next month, Bertini said. Shepardson Stern & Kaminsky, New York, has launched a new $20 million campaign for Southern Co., the Atlanta-based parent of five electric utilities in the Southeast. Shepardson Stern created three 30-second spots and several print ads, which broke in newspapers and business magazines. The fast-paced spots feature percussive music, Southern's red triangle logo and the tag, "Energy to serve the world." Brouillard Communications, New York, has launched a new campaign for the investment banking arm of the Canadian Imperial Bank of Commerce. Print ads, which feature a Humvee all-terrain vehicle, are designed to send a "no-challenge-too-tough" message, according to the bank. The campaign features headlines such as, "A growing company faces a tough road. Hop in." The ads appeared last month in The Wall Street Journal and The New York Times. Time Warner Cable has selected National Cable Communications, New York, as national spot representative for its systems in the New York market. TWC services 1.1 million households in New York City; 50,000 in Bergen County, N.J., and 120,000 in the Mid-Hudson Valley. Eric Mower and Associates, Syracuse, won 12 awards from the Syracuse Club of Printing House Craftsmen on March 17. The agency won gold awards for brochures produced for clients Guthrie Healthcare Systems and Hospice of Central New York, a sales kit for engineering firm Galso and a 25th anniversary decal for Centro. The agency also won four silver awards, two bronze honors and a People's Choice award for a point-of-purchase display created for Guinness Import Co. Harrison Leifer Miller & Speyer, Rockville Centre, has been awarded the home healthcare business of Gurwin Geriatric Center, Commack. The agency will develop a series of print ads and radio spots for the facility. The Association of National Advertisers has formed a new multicultural marketing committee. The panel is dedicated to the integration of multicultural marketing efforts into a corporation's general advertising program. It will also study budget and creative development, event marketing, special promotions and the use of new technologies. James D. Speros, vice president, advertising and marketing communications with AT&T, will chair the panel. Advertising agencies Foote, Cone & Belding, Grey Advertising, Griffin Bacal, J. Walter Thompson, Ogilvy & Mather and Saatchi & Saatchi have helped to create the Golden Marble Awards, the first industry show recognizing excellence in advertising for children. More than 40 honors will be presented in categories ranging from best breakfast food commercial to best online advertising. Special awards will be given for best overall campaign and best public service advertising. The ceremony will be held Sept. 10 in New York. Greenstone Roberts Advertising, Melville, has won the account of Homecare America Holdings, Farmingdale, a supplier of home medical supplies and equipment with $1 million in estimated annual billings. In addition to print and radio advertising, Greenstone Roberts will create TV spots for Homecare America that will be tested on Long Island before a full rollout across the East Coast. DeVito/Verdi, New York, was tapped by the Pro-Choice Public Education Project to handle a new multi-million dollar media campaign intended to motivate a new generation of pro-choice activists. The agency won the account following a review involving six other undisclosed shops. The campaign will break later this year. Oink Ink Radio, New York, has won a 1998 Addy award from the American Advertising Federation for two radio spots for TV game show Wheel of Fortune. The two commercials are titled "NASA" and "Big Idea." The agency also won in the single spot category with "Angry Guy," produced for agency SGFT Advertising/Philadelphia and West Coast Video. The shop will be honored May 19 at a luncheon at New York's Waldorf Astoria hotel. NEW JERSEY Amber Design Associates, Hackettstown, has won a Silver Summit Creative Award for "Questions," a trade campaign the agency ceated for Process Color Plate, Chicago, a provider of digital pre-press printing services. The Summit awards are an annual creative competition recognizing work by companies with annual billings of $10 million or less. Scelba, Scelba, DeTitta & Wolfson, Montville, has relaunched a tourism campaign for New Jersey which reintroduces the tagline, "New Jersey and you: perfect together." The 30-second commercial features Gov. Christie Whitman and former Gov. Tom Kean, who narrated the original ads a decade ago. The 30-second spot by director Phil Tuckett, a 24-time Emmy winner for his NFL Films work, shows Kean teaching Whitman proper pronounciation of the signature phrase. The ads, part of a $1.5 million campaign, appear in New York, New Jersey, Pennsylvania and Connecticut. PENNSYLVANIA Ramada has selected Impax Marketing Communications, Philadelphia, to create and produce its 1998 national print advertising campaign. The agency will develop a series of full-color ads dubbed "Testimonial," promoting the chain's new incentive program. That initiative, dubbed "Personal Best," allows employees to earn points for going above and beyond the call of duty in helping customers. The points can be exchanged for prizes. TDI, Pittsburgh, has been awarded a five-year contract, with an optional five-year extension, for exclusive advertising rights for the Port Authority of Allegheny County's bus and light rail system. The deal guarantees the port authority $7 million in revenue over the five year period. TDI beat out four other firms for the contract, which had been held by Gateway Outdoor Advertising, Pittsburgh, since 1992. Cramp+Associates, a Philadelphia-based full-service advertising agency, and Tate's Company, a Malvern firm specializing in marketing pharmaceuticals and medical devices, have merged. The new shop, with 17 employees and $20 million in projected billings for 1998, will be called Cramp+Tate.

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