Agency News

DDB Needham, New York, won the top prize at the Business Marketing Association’s Ace Awards for its print work on the Digital Equipment campaign. The Ace Awards honor business-to-business marketing. DDB beat out DeVito/Verdi’s work for MCS Canon and Anderson & Lembke’s work for Energis Resources. The award comes on the heels of DDB’s surprise grab of the Compaq account following that company’s acquisition of Digital earlier this year.
Delfino Marketing Communications, Valhalla, has been named agency of record for Fleischmann’s Yeast Products, St. Louis. The agency will handle consumer and industrial advertising for the client, including print, direct mail, TV, radio and sales promotion chores.
The latest faces behind Kirshenbaum Bond & Partners’ print campaign for Rockport shoes are “drag superstar” RuPaul and actor John Leguizamo, the star of Broadway’s Freak. In a change from his usual persona, RuPaul is pictured in a men’s suit, leaning on a walking stick. The caption: “I’m comfortable being a man.”
A less surprising shot of an animated Leguizamo carries the caption: “I’m comfortable laughing at myself.” The tagline remains: “Be uncomfortable. Uncompromise. Start with your feet.” Both ads will run through November in a dozen publications, including New York, The New Yorker and Rolling Stone. Rockport, Marboro, Mass., expects to spend about $25 million on advertising this year.
Weiss, Whitten, Stagliano collected two Effie awards at a ceremony this month: a gold for “Senses,” its first TV spot for Guinness; and a Silver for “Original Sin,” a print campaign for Tres Generaciones tequila. The agency now has three Effies for its work on Guinness Import Co. brands.
The Media Edge’s media plan for Dr Pepper was recognized by Mediaweek this month as the best of 1997, an honor that carried a $10,000 prize. The plan, which was submitted in the national television category, bested 10 others to claim top honors. Each of the finalists was tops in its category. New York-based The Media Edge is the media unit of Young & Rubicam.
NCI Masterson, New York, has been renamed The Masterson Group, a move designed to reflect the agency’s split into three divisions. The group’s new units will be Creative Advertising Solutions, a full-service agency; The Marketing SWOT Team, a marketing and strategic consulting group; and Solutions On-Line, a full-service interactive marketing company. Peggy Bell Masterson will serve as chairwoman.
The New York Festivals has announced the international grand award winners in the “Best of Show” category in its 1998 global print advertising and design competition: TBWA/Campaign Co., Amsterdam, won for its “Safety on Board” campaign for Samsonite; Clemenger Melbourne, Melbourne, Australia, was tapped for “Short & Curlies,” created for Yellow Pages Australia; JvM Werbeagentur, Hamburg, Germany, was honored with the best public service campaign award for the “Noah Image Campaign Against Cruelty to Animals”; BBDO Canada, Toronto, captured the grand for best transit advertising for “Cooler,” created for Pepsi; and best design honors went to Interbrand Newell and Sorrell, London, for its British Airways corporate identity campaign.
BLGK Advertising in Johannesburg, South Africa, won the Grand Award for best radio advertising in The New York Festivals’ 1998 International Radio Advertising Competition. The winning spot was titled “One Voice” for client Financial Mail, a South African publication. Other nominees included: Bozell Worldwide, Chicago, for St. Pauli Girl; Clemenger Harvie, Melbourne, Australia and Flint Webster, Port Melbourne, Australia, for the Monash Institute of Reproduction & Development; Cramer Krasselt, Milwaukee, for Wausau Insurance; Leo Burnett, Chicago, for The Advertising Council; The Partnership for a Drug-Free America, New York; Sarley, Bigg & Bedder, Los Angeles, for the Los Angeles SPCA; Stooges Studio, Wellington, New Zealand, for Hamilton Motorcycles; TBWA Hunt Lascaris Cape, Cape Town, South Africa, for Virgin Cola; The Jupiter Drawing Room, Cape Town, South Africa, for KFM;Tony Schwartz Advertising, New York, for 1-800-Accident and Young & Rubicam, Toronto, for H&R Block.
Ketchum Public Relations Worldwide, New York, will establish the Bee Marks Scholarship Award for Food and Nutrition Communications. Each year, one Ketchum employee will receive a $1,000 scholarship to be used toward continuing education in the food and nutrition categories. The award was established to honor Beatrice “Bee” Marks, who has specialized in that field since joining the agency in 1965.
Donaudy Munch Marketing Communications, Hauppauge, won two bronze 1998 Telly Awards. The shop won the bronze statues for “River” and “Dreams,” both created for client Dowling College.
DiMassimo, New York, has launched a snipe, print and poster campaign for New York-based ice cream store MoonDogs. Tagline for the campaign is, “Pure evil.”
Knight Ridder has introduced a new corporate branding campaign through New York agency Frankfurt Balkind Partners. Print ads will appear in publications targeting the business, media and advertising communities such as Business Week, Forbes, Fortune, and The Wall Street Journal. The tagline is, “Information for life.”

RBT/Strum, Cherry Hill, has changed its name to The STAR Group following a reorganization. The change reflects the agency’s move to a partnership system and comes on the heels of $5 million in business wins. New clients include The Philadelphia Orchestra, Philadelphia radio station Max 95.7, MAB Paints, New Jersey Resources and Holy Name Hospital in Teaneck. The shop’s public-relations arm will now be called STAR/Rosen Public Relations.
Oxford Communications, Lambertville, was named agency of record for Jeremy’s MicroBatch Ice Cream. The company was founded two years ago in a University of Pennsylvania dormitory room, when 20-year-old Jeremy Kraus linked the concept of microbrewing beer with making ice cream in small batches for extra flavor. The product is now sold in nine states.
Montville-based Scelba, Scelba, DeTitta & Wolfson took home seven awards from in the New Jersey Ad Club’s 30th annual Jersey Awards. The integrated marketing communications firm earned four gold trophies, one silver award and two bronze awards. Also, Gilbert, Whitney & Johns, Whippany, captured one best of category award and took first place in seven of eight entries in the Jersey Awards.

Muller & Wister, Norristown, received four gold and four bronze Bell Ringer awards from the Philadelphia chapter of the Business and Professional Advertising Association. The shop received gold honors in the following categories: total communications program over $150,000, single advertisement, annual reports and internal company publications. It won bronze awards in the total communications program under $150,000, promotional literature, annual reports and company publications categories.
Direct Choice, Malvern, won a Benjamin Franklin Award from the Philadelphia Direct Marketing Association for its campaign to launch Jacksonville, Fla., based Barnett Bank’s auto and life insurance programs.
Bozell Kamstra, Pittsburgh, has created a new TV spot for Pennsylvania tourism which shines a spotlight on cities in the Keystone state. The ad, which will air in several U.S. markets through the summer, features images of Philadelphia, Pittsburgh, Erie and Harrisburg.
The Neiman Group, Harrisburg, won several national, state and local awards for two 30-second TV spots created for the Pennsylvania Coalition Against Rape. The ads garnered four first-place awards in the 19th annual communications competition of the Pennsylvania chapter of the Association for Women in Communications; a gold quill award from the International Association of Business Communicators; two gold awards in the 1997 IABC/Harrisburg Capital Awards; and two certificates of excellence in the Ad Club of Central Pennsylvania’s 1997 Addy awards.