CONNECTICUT
Lang/Durham & Co. in West Hartford will handle advertising and public relations chores for First Night Hartford, the city’s official millennial celebration. Alexandria Manor, a nursing and rehabilitation facility in Bloomfield, has retained the agency to create a campaign that includes TV spots and collateral materials.
Corporate Information Technologies has hired Maier Advertising, both in Farmington, for marketing communications initiatives.
Strategic Design in Southport has developed a retail brand identity for Shell Oil. Work includes communications and point-of-purchase merchandising programs using the “Quick and easy” brand positioning.
MASSACHUSETTS
TFA/Leo Burnett Technology Group in Boston has been named agency of record for Comdial Corp.
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