agency news

ARIZONA

The Tucson Advertising Federation announced a plan to work with the United Way of Tucson and Southern Arizona in a public-service program. The ad campaign is valued at over $250,000.

E.B. Lane Marketing Communications, Phoenix, is launching the first phase of a national $1.6 million TV campaign titled “Amazing what you can do for me” for the Greater Phoenix Convention & Visitors Bureau. The ads will focus on golf, resorts, spas and adventure recreation opportunities, as well as the Southwest’s cultural heritage.

NORTHERN CALIFORNIA

iPrint, Menlo Park, a leading online print shop, will provide promotional printing for the Detroit Red Wings of the National Hockey League for the 2000-01 season.

OREGON

Moffatt/Rosenthal in Portland created a “reality TV”-style spot for the Oregon Lottery featuring Mr. T.

SOUTHERN CALIFORNIA

La Opinión, Los Angeles, a national Spanish-language newspaper, announced a business alliance with E*billboards Español to provide news and entertainment information via E*billboards’ screens throughout the Los Angeles region.

Cosmo Street, Los Angeles, used The Finish Line, Santa Monica, for visual effects on a 30-second TV spot for Sony PlayStation.

Studio City, Los Angeles, created a TV spot for newly syndicated TV program The Pretender. The promo will feature “Everything You Want,” the hit song from Vertical Horizon.

Cable TV network BET On Jazz: The Jazz Channel, Los Angeles, selected Haley Miranda Group to develop a new communications package this fall. Haley Miranda, based in Culver City, is an integrated marketing agency specializing in retail, travel, entertainment and high-tech categories.

Computer Sciences Corp. selected Southwest Strategies, San Diego, to launch a targeted marketing/branding program in support of its global aerospace offerings.

Lorenz Advertising, based in San Diego, was named agency of record for Burke Specialties.

Zing Wireless, Encino, a leader in wireless broadcasting, has formed a strategic alliance with 1-800-4-Ru-LOST, a provider of travel solution services.

Point B, Newport Beach, was named agency of record for Endurian, formally known as Personal Choices: EOL. The agency also picked up site development and branding work for Senior.com and was named agency of record for Nellcor, a division of Tyco. For Nellcor, Point B will handle advertising, corporate brand development, strategic communications and the launch of future pulse oximetry products.

Mendoza, Dillon & Asociados, Newport Beach, created a 30-second Spanish-language TV spot for Philadelphia Cream Cheese. The ad marks the beginning of a new campaign for the