Agency News

Holland Advertising, New York, has broke a TV campaign for ESPN’s Baseball Tonight titled “A Fan’s Beliefs.” In one of a series of promotional spots, a baseball fan tells viewers he isn’t “for tax reform” but is “for eight-inch sideburns” and doesn’t “believe in superstition” but does “believe in stepping over the foul line on the way to the mound.” Credits include copywriter Brian Murphy, art director Nate Miller and associate creative director Ken Erke.
New York-based Bates USA has acquired The Criterion Group, an Atlanta-based shop specializing in travel advertising and communications. With clients such as Resorts Condominium International, Kosmas Group International, Shell Vacations, ITT Sheraton and Disney Vacation Club, TCG reports yearly revenues of $3.6 million.
Jody Lynn Sack, a former intern at Mad Dogs & Englishmen, New York, who died June 27 of an injury from a fall, will have a scholarship named in her honor by The Creative Circus, Atlanta, from which Sack was a graduate. Sack was involved in a 1990 car crash that left her legally blind. While at Mad Dogs she produced work for clients such as Nick at Nite’s TV Land
and Jacoby & Meyers.
Bleecker & Sullivan Advertising was honored by the Clio Awards and the Telly Awards for its Watch World International television campaign. Also, Print magazine acknowledged the shop’s efforts for the American Society for the Prevention of Cruelty to Animals.
Chicco USA, an Italian baby products manufacturer, hired MgM & Partners in New York to introduce its new line of juvenile products. The print campaign will appear in September magazines.
Healthworld Corp. in New York, an international marketing and communications services company specializing in healthcare, acquired 80 percent of Torrent S.A., an independent French healthcare communications agency.
Torrent’s clients include Glaxo Wellcome, Rhone Poulenc Rhorer and Boots Healthcare. It also recently won an assignment for Pfizer’s Viagra.
Christopher Thomas Associates of Melville has been hired by DCAP Insurance in East Meadow to create a new ad campaign. The effort, which will include direct mail, television, print and radio, has a budget of nearly $1 million.
BSMG Worldwide’s travel and lifestyle marketing communications practice in New York has been chosen as PressPoint’s North American public relations agency. PressPoint is a distribution system that delivers print editions of international newspapers the same day via digital technology.
Crunch Fitness Centers has selected the SoHo agency B-12 to work on its national promotional and event efforts.
New York Creatives in New York has been selected to create advertising for Delverde USA in Rockville, Md. Delverde is an importer of pasta and gourmet Italian food products.
Yellow Book USA in New York has acquired Southern Directory Company, the largest yellow pages publisher in the Southeast. Including the latest addition, Yellow Book will now publish
280 telephone advertising directories on the East Coast.
Stein Rogan + Partners in New York has won two Ace awards for creative excellence. The agency won an award for excellence for an interactive or multimedia presentation for Better Homes and Gardens special interest publications. Also, Stein Rogan won a certificate
of merit for a newspaper ad for Smart Money’s fifth anniversary special issue. The agency was also a finalist in the New York Festivals Awards.
Corning Inc. has chosen New York-based Toolbox to promote its “April 2000” regional revitalization effort, a campaign to increase awareness of tourist attractions in New York’s Southern Finger Lakes region.

TMP Worldwide Direct in Mount Olive has been hired by Anne Klein & Co. to create
a direct response program for the client’s “Significant Women” campaign. Agfa in Ridgefield Park has also chosen TMP to work on the direct response portion of its “The Complete Picture” campaign. In addition, TMP has added MaxMara, Bruce Hardwood Floors, Aiwa America and Donna Karan as clients.