Agency News

NEW YORK Uproar, which creates and markets online game shows, awarded its $10 million creative and media account to Grey Entertainment, New York, following a review involving undisclosed shops. The agency will raise brand awareness and drum up traffic for the client's Web site, www.uproar.com. Uproar's games include CBS SportsLine Team Trivia, Puzzle A-Go-Go, Picture This, Cosmo's Conundrum, and Bingo Blitz. Grey Advertising, New York, broke two 30-second TV spots for Sprint targeting business customers. The ads focus on a fictitious car manufacturer whose business relies on Sprint technology. A voiceover ends each spot with, "Because business runs on data, and data runs on Sprint." McCann-Erickson is Sprint's lead consumer shop. Dweck & Campbell in New York won more than $3 million in new business last week, pulling in ad chores on Top Driver, a New York-based driving school franchiser, and Janovic, New York, a chain of paint, wallcovering and window treatment stores. Top Driver was with Campbell-Ewald, Warren, Mich., and was assigned without a review, Dweck officials said. Foote, Cone & Belding in New York has launched a campaign for Chase Manhattan Bank which emphasizes the freedom afforded clients who use Chase Online Banking. A spot that bowed last week shows people enjoying the leisure time they accrued by banking online. Chase's tag remains: "The right relationship is everything." The campaign includes broadcast, print, and radio and is running in local markets. J. Walter Thompson, New York, unveiled its Web site, www.jwt.com. The site, developed with fellow WPP Group unit Syzygy, London, promotes the shop's "Total Branding" philosophy. Two videos created by Stein Rogan + Partners, New York, were named national finalists in The Vision Award competition for 1998-99. Work for The Institute for Student Achievement and a video launching InternetWeek were honored. Frank's Nursery and Crafts, Troy, Mich., hired Warwick Baker O'Neill, New York, to create its spring campaign. Stone August Medrich was the incumbent agency; finalists in the review included DeVito/Verdi. Billings were undisclosed. LGB of America, a San Diego-based maker of large-scale indoor/outdoor trains, named Posnick & Kolker, New York, as its ad agency. The assignment includes consumer and trade print advertising. Billings were not disclosed. Odyssey Resorts International tapped Herman Associates, New York, to provide advertising and public relations. The shop will introduce the client's properties in St. Lucia and Antigua. British American Design, a New York-based advertising and design agency, has opened its doors. Founders Steve Means and Peter Eaton have worked together on campaigns for clients such as Lexus, Nintendo and AT&T. Jay Advertising, Rochester, captured five Silver Addy awards and six Merit Addys in the American Advertising Awards, presented by the Tampa Bay Advertising Federation. Work for clients including Buick and Xerox was honored. Eric Mower and Associates, Rochester, was tapped by Arby's Restaurant Co-op, Binghamton, to provide local promotion and media buying. The shop was also selected by Kohler, a manufacturer of kitchen and bathroom fixtures, to handle national marketing communications for its retail sales efforts. Advanced Digital Internet, a provider of Internet access to apartment buildings, selected Rainbow Media, New York, as its strategic marketing agency. The first phase of its campaign will include a positioning strategy and a Web site. Barrett Taco Bell tapped Travers/Collins/ Partners, Buffalo, to handle local media placement and promotions for Western New York franchise owners. Robert A. Becker Euro RSCG, New York, combined four existing divisions into The Sales Engine, which will develop targeted direct-to-physician programs. PepperCom, New York, won four clients: General Electric Financial Assurance; logistics management firm ProLogic; human resource consulting firm Blessing/ White; and wireless and cellular products company Nextel Communications. The shop was also tapped by Harvard Business School Press to promote the book The Innovator's Dilemma. High-tech agency ACS Communications, Great Neck, launched its Web site, www.acsad.com. NEW JERSEY Oxford Communications, Lambertville, was selected by the Bucks County, Pa., Conference and Visitors Bureau to develop an advertising campaign promoting tourism in the county. Sealy tapped TMP Worldwide Direct, Mount Olive, to develop a direct response marketing program for its matresses. J. Friedman Associates, Florham Park, acquired J. D. Greif Advertising, also based in Florham Park. Through this merger, J. Friedman, which now reports billings of $3 million, gains hospitality industry clients such as Prime Hospitality. Gilbert Whitney & Johns, Whippany, won five awards in the Business Marketing Association's Pro-Comm competition. The shop's work for Bellcore placed first in the total communications and posters and calendars categories. Novartis selected Integrated Communications, Parsippany, to launch the Foradil Aerolizer, an asthma treatment. R&J Integrated Marketing Communication, Parsippany, won two awards at the fifth annual National Health Information Awards. The shop won bronze and merit prizes for its work on behalf of Delta Dental's program, "Prevent abuse and neglect through dental awareness." It was also named lead advertising and public relations agency by Ohaus Corp., Florham Park, a maker of balances and weighing devices. The Gray Matter Group, Maywood, was selected to handle promotional activities for The Arc of Bergen and Passaic Counties on a pro bono basis. PENNSYLVANIA The Dudnyk Healthcare Group, Horsham, won accounts from Alza Pharmaceuticals for the products Testoderm TTS and Mycelex. The shop also opened an office in San Francisco to facilitate work with existing clients and attract new business on the West Coast. The Weightman Group, Philadelphia, was tapped to provide ad services and community relations support for Firstrust Bank. Harmelin Media, Philadelphia, has added $6 million in new business from clients Turkey Hill Dairy, Sylvan Learning Centers and Manhattan Bagel.

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