Agency News

Esrock Partners in Orland Park was put in charge of marketing communications for Baldwin Richardson Foods Co. in Matteson. Baldwin Richardson makes and sells ice cream and toppings under its own brand name and for private labels.
Bender, Browning, Dolby & Sanderson in Chicago was named agency of record for Underwriters Laboratories.
Trekk Design in Rockford was awarded a creative assignment by Woodward Aircraft Engine Systems, also in Rockford.
Davies, Pacheco and Murphy Advertising in Oakbrook Terrace was named agency of record for the Del Medical Systems Group in Franklin Park, which manufactures and markets medical imaging and diagnostic systems.
Gordon Hanrahan in Chicago was named agency of record for Bakery Chef in Westmont. The client markets items such as frozen buttermilk biscuits, frozen pancakes and biscuit and hotcake mixes.
B.J. Thompson Associates in Mishawaka was named public relations agency of record for WNIT-TV in Elkhart.
Pepper & Associates in Overland Park was retained by Faciliteam, which handles facility planning, management and relocation.
Creative Alliance in Louisville was named agency of record for Roberds, a Dayton, Ohio-based retailer of furniture, appliances, bedding and electronics.
Victor Associates Advertising in Bloomfield Hills was named agency of record for Star Theaters, a 10-complex chain.
The Berline Group in Bloomfield Hills was hired by Henderson Glass, which has 33 stores offering automotive, residential and cellular services.
Simons Michelson Zieve Advertising in Troy was named agency of record for Great Lakes Crossing, a retail and entertainment center in Auburn Hills.
CTS Advertising in Troy was put in charge of advertising and public relations for Credit Union Processing.
Hedge & Co. in Southfield was chosen to manage corporate and marketing communications programs for Autolign Manufacturing Group.
Maring, Kanefield & Weissman in St. Louis launched a campaign for the city’s Gateway Arch attraction. The shop is agency of record for the Bi-State Development Agency’s Business Development Group.
Kochan & Co. in St. Louis was named agency of record for the St. Louis Regional Commerce & Growth Association.
Smiley/Hanchulak in Akron was hired by Parker Hannifin’s tube fitting division. The client is headquartered in Columbus.
Northlich Stolley LaWarre in Cincinnati was named agency of record for Batesville Casket Co., a member of Hillenbrand Industries’ Funeral Services Group.
Leupold & Stevens in Madison was named agency of record for Campbell LaCoste’s Wind River binoculars line. The client is headquartered in Beaverton, Ore.
Waldbillig & Besteman in Madison picked up the Wilmer Shields Richard Award from the Council on Foundations for its annual report for the Helen Bader Foundation.
Meyer & Wallis, Milwaukee, was assigned a direct mail project for the Principal Financial Group’s Universal Life series ’99.
Blue Horse, Madison, was tapped to handle public relations for PrimeCo.
Ellingsen & Brady, Milwaukee, was chosen to handle a three-year marketing initiative by the Milwaukee Downtown Business Improvement District #21, established last year to “maintain downtown Milwaukee as a clean, safe and friendly destination for businesses, residents and visitors.”
Image Makers Advertising in Waukesha was named agency of record for Capital Associates, a developer of condominiums and apartment buildings.