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A new campaign for Kansas City Power & Light from New York shop Kirshenbaum Bond & Partners emphasizes the utility company’s local roots. One TV spot is set in a luncheonette; another takes places on a household porch. Each ends with the voiceover, “When you’re working for your friends and neighbors, you tend to work a little harder.” The spots are backed by print and radio work. Previous ads featured the tagline, “How Kansas City are you?”
Publicis/Bloom, New York, has created a print ad for T-Fal’s new Ingenio line of stackable cookware with the tag line, “It’s a small planet.
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