Agency News

CONNECTICUT Keiler & Co. in Farmington has been selected to revise the worldwide corporate identity system for AlliedSignal in Morristown, N.J. The agency's design group will overhaul the client's corporate image as well as consumer and trade brands such as Fram, Prestone, Autolite and Bendix. The Ad Pros has opened for business at 4 Liberty St. in Danbury. The firm offers advertising, media planning, sales promotion and direct marketing. Renƒe Protomastro, an account management veteran with a New York agency background, is targeting local clients that "want their marketing dollars to go further . . . [with] Madison Avenue experience and the best creative talent." The Atlantic Group in Norwalk has been named agency of record by Greenfield Consulting Group, a market research firm in Westport. Scope of work includes the creation of advertising and collateral materials as well as Web site enhancement. Stanton Crenshaw Communications in Stamford has been tapped to develop a national public relations program for InterNAP Network Services, a Seattle-based connectivity company. MAINE DW Communications Group in Portland has been hired by the Bangor Gas in Bangor and Hancock Lumber in Casco. MASSACHUSETTS Tiffanie Williams & Co. in Quincy has been tapped to handle public relations chores for Dependable Cleaners, a 15-store chain based in Quincy. The shop also has been selected for publicity projects by Fidelity National Title Insurance in Boston and the Massachusetts Mortgage Association in Arlington. CM Communications in Boston has been hired by the Mount Snow Valley Chamber of Commerce in Wilmington, Vt., to promote spring, summer and fall tourism. Barrett Communications in Cambridge has completed projects for Lewtan Technologies in Waltham. The design firm created trade show graphics and a Web site for the client's ABSNet offerings. Stephen Burdick Design in Boston has picked up assignments from AdCare, Evolution Fitness, Holbrook Travel, Sustained Softworks, Project Place, Stuff Magazine, the Boston Parks Department and Scitex. Horn Group in Braintree has been hired for public relations chores by NetNumina Solutions, a Boston-based systems integration consulting firm. The agency will offer counsel on media and analyst relations and help the client establish a brand identity. Sports marketing firm Woolf Associates in Boston has negotiated a deal between John Hancock Mutual Life Insurance Co., also in Boston, and Major League Baseball. Hancock becomes the title sponsor of the 1999 Major League All-Star FanFest, to be held at the Hynes Convention Center in Boston on July 9-13 in conjunction with the annual All-Star Game. The game is being played at Fenway Park, marking the first time in nearly 40 years the midseason classic has come to Boston. Powers Design in Boston has completed package design work for Swift Instruments, also in Boston, for its line of firearms products and binoculars. Finish in Boston has completed TV work with Smash Advertising for The History Channel and Olive Jar Animation for Mandalay Bay. RHODE ISLAND Acadia Consulting Group in Providence has been hired to provide marketing services for Meeting Street Center's adult rehabilitation facility in East Greenwich. VERMONT Work created by Shark Communications in Burlington is currently on display at the State University of New York at Plattsburgh in an exhibit called "The Strategy Behind Today's Brands." An overview of contemporary marketing is provided through television commercials, print executions, packaging and e-commerce efforts. The exhibit is the product of the Shark Educational Advertising Laboratory, which was established to provide an opportunity for academicians to "get in the trenches, roll up their sleeves and work alongside professional advertising colleagues," said professor James McKee of Champlain College in Burlington. McKee worked on the exhibit with SUNY Plattsburgh professor Rick Salzman, also a designer at Shark Communications.

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