Agency News

NEW YORK Ammirati Puris Lintas, New York, has tapped Class-Key Chew-Po Commercials, the commercial production division of Klasky Csupo in Los Angeles, to animate its Rugrats commercials for Burger King. The two spots, "Mom" and "What You Want," promote the watches and food products that the fast-food chain is marketing in conjunction with The Rugrats Movie. Lucky Dog Phone Co., a unit of AT&T, has launched its first advertising campaign through Young & Rubicam in New York. The first of four TV ads features men and women with dog's heads, a prize giveaway and the voice of actor Larry Hagman. The "Are you a lucky dog?" effort also consists of radio, print and outdoor ads. Gitano Jeanswear of Bowling Green, Ky., has tapped Warwick Baker O'Neill, New York, to handle ad duties. A $5 million campaign, which will launch in trade and consumer magazines in April and June, respectively, will target women ages 18-34 who shop at discount stores. MetLife has selected the Chisholm-Mingo Group, New York, as its African-American advertising agency. The shop will develop MetLife's 1999 African-American brand marketing campaign and direct a recruitment program aimed at black professionals and entrepreneurs. Wolf Group, Rochester, bested six other agencies to win the advertising assignment for the first phase of Eastman Kodak's motion picture film high-definition TV program. The campaign consists of print ads designed to inform film and television broadcast professionals about which format is best suited to HDTV. Greenstone Roberts Advertising, Melville, won ad duties for Cantisano Foods' Francesco Rinaldi pasta sauces, with billings estimated at more than $7 million. The agency will handle duties ranging from package design to the creation of broadcast ads for new and existing lines. New York-based Regan Campbell Ward, a healthcare communications agency which opened last year, has relocated to a larger office in Greenwich Village. The McCann-Erickson WorldGroup unit has relocated from 750 Third Avenue to 320 W. 13 St. The Anchorage Convention & Visitors Bureau has tapped KWE Associates in New York as its public relations agency to launch the new Alaska Native Heritage Center. The facility will house exhibits that feature Alaska's five major cultural groups on a 26-acre campus near downtown Anchorage. Desgrippes Gobƒ, New York, acquired branding agency B.E.P. Design Group in Brussels, Belgium. B.E.P. joins a roster of existing offices in New York, Paris, Tokyo, Seoul, South Korea and Budapest, Hungary. The International Textile Management Consulting Co., representing Daikin Industries of Osaka, Japan, has tapped Lunt Sausville Burek, New York, to introduce Lezanova, a new leather-tanning technology. The process results in leather that is waterproof, stain-resistant and can be cleaned in home washing machines. NCR Financial Solutions Group has selected Alexander Ogilvy Public Relations Worldwide, New York, as its public relations agency. Alexander Ogilvy will manage strategy development and global implementation of communications programs. The largest business unit of NCR Corp., the financial solutions group is the agency's first client since the merger of Alexander Communications and Ogilvy Public Relations Worldwide. DRI International, New York, was tapped to launch direct-response TV campaigns for two new clients. The shop will create 30- and 60-second spots for TheStreet.com, a real-time financial news Web site, under the client's $10 million marketing campaign for 1999. DRI will also produce two-minute and 60-second spots for chemical products manufacturer Clorox Inc. National Public Relations, a Canada-based communications firm, has opened a New York office on Madison Avenue. The Better Business Bureau's national advertising division, New York, has reported that Cookson Plastic Molding agreed to discontinue claims that its Performance Safety Pool Covers are "the strongest, safest pool cover you can buy," and "provide protection [from] accidental intrusion." The claims were challenged by Loop-Loc. NEW JERSEY CramerSweeney, Cherry Hill, was honored by the Jersey Shore Public Relations and Advertising Association at the 24th annual Jasper Awards. The shop was recognized in three categories: media campaign, TV/radio placement and print material brochure in one or two colors. JVC Co. of America selected R&J Integrated Marketing Communications, Parsippany, to handle public relations. The agency has handled advertising and public relations for sister company JVC Professional Products for the past eight years. R&J also won two trophies at the fifth annual National Health Information Awards for work produced for client Delta Dental. The Cherenson Group in Livingston has won the advertising, public relations and strategic planning business of TRB Systems, a bicycle manufacturer and marketer. PENNSYLVANIA Philadelphia's Tierney & Partners, a division of True North Communications, has won the Genuardi's Family Markets account. After a national review that began with 12 agencies, Tierney was chosen to develop creative and branding programs for the supermarket chain. Leola's Pride Graphics was named a winner in the commercial and specialty printing division at the Fourth Annual Printing Excellence Awards. The winning submission was The News Guide, a 16-page insert for The Patriot News in Harrisburg. Barry Group, York, has moved its 18-member marketing unit to a former Pennsylvania Railroad warehouse at 60 E. North St. Conshohocken's Trinity Communications relocated to a new office building at Four Tower Bridge, 200 Barr Harbor Drive. The new space accommodates 32 employees from the healthcare communications company and its sister company, Conventional Wisdom, a trade show and convention management firm. Sharp Ivers-Lee, a packaging shop specializing in the pharmaceutical industry, tapped LD&B, Horsham, to conduct an integrated communications campaign including corporate public relations, advertising, direct mail, sales literature and multimedia duties.

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