AGENCY: The Martin Agency, Richmond,

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AGENCY: The Martin Agency, Richmond, Va.

Client: The Learning Channel

Brand: TLC

Category: Product brand

Campaign Title: “Life Lessons”

Planners:

• Emily Collier, strategic planner

• Katherine Wintsch, vp, senior strategic planner

• Also worked on this: VCU Adcenter students:

Alexis Brandolini, Barrie Leimer, Joanna Chopski



By thinking outside the traditional demographics of most networks, this paper demonstrated brilliant understanding of its target audience.

AW+

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