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AGENCY: The Martin Agency, Richmond, Va.
Client: The Learning Channel
Brand: TLC
Category: Product brand
Campaign Title: “Life Lessons”
Planners:
• Emily Collier, strategic planner
• Katherine Wintsch, vp, senior strategic planner
• Also worked on this: VCU Adcenter students:
Alexis Brandolini, Barrie Leimer, Joanna Chopski
By thinking outside the traditional demographics of most networks, this paper demonstrated brilliant understanding of its target audience.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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