How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
New-business conference draws a big crowd to hear views of clients, consultants
A basic but vital question emerged last week at the American Association of Advertising Agencies’ New Business Summit: What distinguishes one agency from another?
The importance of agency branding was a recurring theme at the day-and-a-half-long conference in New York.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in