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Southeast Toyota Distributors Puts $70 Mil. Account Into Review
ATLANTA–The Southeast Toyota Distributors has put its $70 million advertising account into review.
The action is an attempt to refocus the Deerfield Beach, Fla.-based group’s marketing efforts. Four incumbent agencies are currently working with Southeast Toyota Distributors and its affiliated dealership associations.
“Our client wants a full-service, integrated marketing communications partner, said Linda Urben-Peterson, marketing services partner at AAR/Bob Wolf Partners, the New York and Los Angeles consultancy conducting the review, “an agency that can work effectively regionally and locally.”
The incumbents, Saatchi & Saatchi (Fort Lauderdale, Fla.),
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