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An accelerated review process is turning off potential contenders to E*Trade Financial’s agency search, sources said.
The Menlo Park, Calif.-based client met with several shops earlier this month and gave them only two weeks to prepare full presentations on creative, sources said. One source described the process as “amateur hour.” In addition, agencies wouldn’t have access to key decision-makers while preparing the presentations, sources said. An other exec noted the client was unclear about whether it was reviewing all of its business or just a piece of it.
At least three shops have been contacted, including Black Rocket Euro RSCG in San Francisco, which will not participate, and Deutsch/LA in Marina del Rey, Calif.,
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