Agencies Chase $12-15 Mil. Inflow

Inflow, a Web hosting and network services provider, has contacted six agencies from the Midwest and Southwest about its $12-15 million advertising account.

Competing for the business are Carmichael Lynch, Hunt Adkins, and Martin/Williams, all in Minneapolis; Square One and The Richards Group, both in Dallas; and Temerlin McClain in Irving, Tex., said Jan Apple, the Minnetonka, Minn., consultant handling the review. Inflow previously worked with two Colorado shops on a project basis.

Duties for the winning agency will include advertising, media and some public relations work for the Denver-based client, said Scott Schmid, Inflow’s vice president of marketing. He expected much of the advertising to be print-focused.

“We’re open to different media vehicles,” he said. “My hypothesis is that television wouldn’t be a good return on our investment.”

The Denver-based client expects to visit the agencies and will make a cut to two or three finalists before hearing final presentations, Schmid said. A decision is expected by January.

“We think we have a strong differentiator in our customer service,” Schmid said. “We want creative that brings [that] to life.”

Inflow provides the hardware and infrastructure for Internet, e-commerce and Web-hosting services for businesses and operates under the slogan, “Uptime all the time.” It is not known whether that slogan will be incorporated into the winning agency’s campaign.

Karen Hirsch