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Relying on its strengths, Asher/Gal & Partners will handle creative for the upcoming Washington Department of Health anti-smoking campaign.
The win, contracted through Seattle-based DeLaunay/Phillips, is expected to help turnaround the beleaguered agency, which recently merged with Italia/Gal following some significant account losses.
The $15 million account will be paid out over three years.
“Every nice big win is wonderful. Every new account reinvigorates the agency,” said partner and director of strategic planning Barry Schoenfeld.
Asher’s past anti-tobacco and social-marketing campaigns have earned the shop highly coveted awards, including the Cannes Gold Lion, and distinction both in and outside the ad industry.
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