A&G Counts Returns for Restaurant Chain

BOSTON Allen & Gerritsen has launched a radio, Web and in-store push for the Ninety Nine Restaurant & Pub that employs the tagline, “You will always come back for more.” The ads are designed to drive consumers into one of the chain’s 88 locations to try various limited-time menu items.

Radio spots personify customers’ appetites and use voiceover discussions of their fondness for the chain’s food. Christine Cahill served as creative director and copywriter on the effort, teaming with art director Brian Bernier. The Woburn, Mass.-based client spent $1.5 million on ads last year, per Nielsen Monitor-Plus.

A&G in Watertown, Mass., has worked on the business since 2001.

—Adweek staff report