Brand Marketing

After This T-Ball Player’s Dance Went Viral, Bank of America Is Making His Big-League Dreams Come True

Latest work from Hill Holliday

By Christine Birkner

May 10, 2016

Three-year-old Cooper Buell probably never dreamed that his adorable celebratory dance during his Little League T-ball game would lead to a meeting with two Major League ball players. But after a family member's Twitter post of Cooper's dance went viral, appearing on ESPN's SportsCenter and CBS Sports, that's exactly what happened.

Christine Birkner
@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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