Aflac Shows How Minor Injuries Mean Moving Back in With Your Parents If You’re Uninsured

Campaign highlights effects of unforeseen medical expenses

Some young adults feel invincible and don't have health insurance or cash on hand to deal with even minor medical emergencies—the kind that without insurance can wreak havoc on your finances. So in its latest ad campaign, which is aimed at millennials, Aflac is highlighting how its supplemental insurance can safeguard you from missing out on life experiences. 

In the ad, a skier breaks his leg. Ski patrol medics assess the injury as a "real moving-back-in-with-the-parents" situation.

"It's a full-blown move into the basement," the medic tells the injured skier. "You're going to be out of work, and without that money from Aflac, you might miss your rent."

The Aflac duck also makes an appearance, as the voiceover talks about how Aflac's insurance can help you maintain your lifestyle no matter what happens.

Aflac found that 62 percent of millennials have less than $1,000 on hand for out-of-pocket medical expenses.

"They put experiences before possessions, so we felt this was an opportunity to connect with them and show that if there's a medical emergency, there's a ripple effect that's going to affect their lifestyle, and they might not be able to cover the cost," said Gail Galuppo, svp and CMO at Aflac.

According to the company's research, most 18- to 35-year-olds are aware of the Aflac brand (primarily because of its mascot), but they don't understand how supplemental insurance works as well as older consumers do.

The campaign therefore includes a website that calculates the financial impact of accidents or illnesses for the uninsured. For instance, it estimates that the cost of a broken leg at $5,300, which equals five years of cellphone coverage or tickets to 20 music festivals. 

"It's about telling them that their lifestyles are worth protecting," Galuppo said. "It's not about losing your house or car. It can be as simple as: If you get bronchitis and have to make a hospital visit, it's going to set you back, and you might have to give up going out to dinner with your friends. You might not be able to live your life to the fullest with these huge bills. But Aflac can help you do that."

CREDITS

Client: Aflac

Chief Marketing Officer: Gail Galuppo

Director- Brand Strategy and Advertising: Jennifer Walker

Manager- National Advertising: Amy Persons

Creative AOR: Publicis Seattle

Chief Creative Officer: Andrew Cristou

President: Melissa Nelson

Director of Integrated Production: Corey Bartha

Group Creative Director: Steve Williams

Head of Production: Adam Oliver

Broadcast Producer: Ryan Shanholtzer

Art Director: Adam Deer

Copywriter: Trevor Houser

Account Director: Garth Knutson

Account Executive: Pat Hutchinson

Director of Business Affairs: Deb Groth

Strategy Director: JP Martin

Strategist: Marie MacWhorter

Live Production: Moxie Pictures

Director: Martin Granger

Executive Producer: Karol Zeno

Line Producer: Heidi Soltesz

Editorial Postproduction: Arcade NY

Executive Producer: Sila Soyer

Producer: Gavin Carroll

Editor: Jeff Ferruzzo

Visual Effects: The Mill NY

Senior Producer: Colin Blaney

VFX Supervisor: Krissy Nordella