Aflac Duck Teams With Looney Tunes

The Aflac duck meets up with Looney Tunes legends Bugs Bunny, Daffy Duck, Wile E. Coyote and the Road Runner in a TV spot that broke Jan. 1 via The Kaplan Thaler Group in New York, in partnership with Warner Bros. Consumer Products. In the ad, the animated Aflac duck appears as Bugs and Daffy talk about the need for cartoon insurance; he eventually falls off a cliff with Wile E. Coyote. Spending was undisclosed. Aflac spent about $40 million on media in 2002, according to TNS Media Intelligence/CMR.