Healthcare Account Becomes Shop’s Third Largest
WASHINGTON, D.C.–McKinney & Silver of Raleigh, N.C., is about to experience a surge of wellness as the key agency on the estimated $30 million Aetna/U.S. Healthcare advertising account it was awarded late last week.
Aetna/U.S. Healthcare, if it reaches what sources expect it to bill this year, would be one of McKinney & Silver’s three top-billing accounts, joining the $51 million Audi of America and the $33 million Royal Caribbean International businesses.
McKinney’s overall billings were $202 million last year.