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Clothing maker Aeropostale has mounted its first ad campaign with a back-to-school effort highlighted by a 35-second spot appearing in movie theaters during the previews.
Bozell, Chicago, created the campaign, which looks to get inside the head of Aeropostale’s target audience of teenagers and college-aged young adults seeking to be hip.
In the spot, a rapidly paced series of fashion shots, with the film’s edge showing, is displayed against voiceovers from youthful subjects sharing their thoughts and dreams.
“I think a lot about world hunger,” says a young girl.
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