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To assemble Adweek’s second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market performance, consumer reach and affinity, their standing among rivals, the number of employees overseen, key acquisitions and partnerships, industry accolades and media buzz.
This list is not intended as a ranking based solely on earnings ups and downs or the fluctuations of a company’s work force, nor is it designed to chart executives’ progress—or lack thereof—year over year.
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