General

Adweek’s Instant Reviews of the 2018 Super Bowl Ads: Fourth Quarter

See every spot again, and our thumbs up or thumbs down

cocacola-sb52-PAGE-2018 — Coca-Cola kicks off its 'A Coke for Everyone' platform. Coca-Cola

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Adweek is bringing you real-time reviews of all the Super Bowl LII commercials immediately after they air. See all of the spots, and our reviews, from the fourth quarter below.

Tide

Tide "It's Yet Another Tide Ad Again"
Agency: Saatchi & Saatchi New York
• Can we just see Tide ads for the rest of the game? Wait. Everything's a Tide ad, so we will. ?
? pic.twitter.com/KqOVXRXZCS

— Adweek (@Adweek) February 5, 2018