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Personally, I’ve always found anniversaries hard to swallow. They mark the inevitable passing of time and the inescapable advance of waistlines and those smarty-pants millennials.
But for a brand—especially a media brand and, incredibly, a legacy print media brand in the white-knuckle throes of digital transition—an anniversary is a marker to feel pretty damn good about. In this issue, we celebrate 35 years of Adweek.
The brand (and later its siblings Brandweek and Mediaweek) was launched as a counter to the status quo, and through its various owners and managers—some inspired, others outright inept and neglectful—Adweek has stayed true to that mission, which can certainly be seen in the issue here.
Under the guidance of executive editor Tony Case and executive creative director Nick Mrozowski, we offer up a Q&A with Sir Martin Sorrell by staff writer Noreen O’Leary in which the WPP Group CEO not only discusses a...