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In today’s climate of uncertainty and social unrest, marketers must make every move with authenticity.
That’s the approach stressed by Verizon CMO Diego Scotti during his chat with Lisa Granatstein, editor and svp of programming for Adweek Presents: The Way Forward.
Scotti touched on Verizon’s core values, which he said have been reinforced during the pandemic, emphasized the importance of internal change and discussed the company’s climate change initiative, Citizen Verizon.
Here are some key takeaways:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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