Adweek Minute: Lee Clow

The TBWA\Chiat\Day legend begins by revealing the secret of advertising.

Where brands are going wrong in the digital era.

Lee redefines the role of a modern agency in the digital era

Ad agencies "Don't get no respect!" More important, shouldn'they be paid properly?

Lee explains why clients need to become partners with their agencies.

The unique relationship with Apple founder Steve Jobs.

For Steve Jobs every product and message had to 'impute' the Apple brand

When Steve and Lee returned to Apple in 1997 the mission needed a new statement.

Lee recalls how every Apple product reflected the brand ethos.

Lee reveals the lesson his relationship with Steve Jobs has for brands other than Apple.