Brand Marketing Adweek Minute: Lee Clow By Stevan Keane|June 27, 2012 Share By Stevan Keane|June 27, 2012 Share 1Adweek Minute: Lee Clow #1 The TBWA\Chiat\Day legend begins by revealing the secret of advertising. 2Adweek Minute: Lee Clow #2 Where brands are going wrong in the digital era. 3Adweek Minute: Lee Clow #3 Lee redefines the role of a modern agency in the digital era 4Adweek Minute: Lee Clow #4 Ad agencies "Don't get no respect!" More important, shouldn'they be paid properly? 5Adweek Minute: Lee Clow #5 Lee explains why clients need to become partners with their agencies. 6Adweek Minute: Lee Clow #6 The unique relationship with Apple founder Steve Jobs. 7Adweek Minute: Lee Clow #7 For Steve Jobs every product and message had to 'impute' the Apple brand 8Adweek Minute: Lee Clow #8 When Steve and Lee returned to Apple in 1997 the mission needed a new statement. 9Adweek Minute: Lee Clow #9 Lee recalls how every Apple product reflected the brand ethos. 10Adweek Minute: Lee Clow #10 Lee reveals the lesson his relationship with Steve Jobs has for brands other than Apple.