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Playing Catch-up in Asia, Omnicom Folds a Top- 10 Japanese Agency into BBDO
TOKYO–Japan’s formidable trade barriers are crumbling. The latest proof: Omnicom Group announced last week that it intends to fold I&S Corp., Japan’s eighth-largest ad agency, into BBDO’s global network. The deal represents a breakthrough, marking the first time a Western company has bought an equity stake in a top-10 Japanese agency with the idea of running it directly, said Allen Rosenshine, chairman and CEO of BBDO Worldwide, who was part of an American delegation which traveled to Tokyo to explain the deal...

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