Adweek Co-founder Retires

W. Pendleton Tudor, chairman of the executive committee of Adweek Magazines, retired last week nearly 20 years after co-founding Adweek.
The longtime publishing executive said he was “going to do some different and exciting things I will continue to be involved in community-based educational and philanthropic institutions, serve as a magazine consultant and possibly start up a consumer-oriented magazine. I don’t plan to disappear from the scene.”
Western International Media’s chairman and chief executive officer, Dennis Holt, a longtime friend and colleague, described Tudor as “a morally straight human being whether or not you’ve worked with him in a business or social relationship, you always sense that wonderful, positive aura. You know that you are with a man you can trust.”
Tudor, along with Jack Thomas and Ken Fadner, founded the company in 1978 by acquiring three regional magazines that covered the ad business: Anny, Sam and Mac. The magazines were then merged and rechristened Adweek.
“We wanted [Adweek] to be more upscale; to look like a consumer magazine,” recalled Tudor, a former Time-Life sales executive. “We added color and hired some real pros.”
Thomas said Tudor has “been invaluable” to the magazine. Noting all of the farewell events, he said that Tudor is “like the Kareem Abdul-Jabbar of Adweek.”
In addition to his professional pursuits, now that he is retiring, Tudor said he plans to improve his golf game and spend more time with his wife, Mary Alice.